Promotional Gift Marketing
Many business owners arrive at the conclusion that finding a promotional gift for their next marketing endeavor is the way to go. However, they may not know where to turn. There are hundreds, if not thousands, of companies across the internet that offer custom promotional items. While it takes time to sift through the actual items, it’s less fun to scour the internet for a company with a proven track record of good customer service, fast shipping and corporate bulk order discounts. Here are a few places to check out.
Are you on a shoe-string budget? Don’t fret. There are cheap and effective ways of promoting your business, even utilizing the promo gift model! A site like PoorRichardsPromos.com may be your best resource because they have a number of promotional gifts and logo products for less than $1. For instance, you can get promotional merchandise with your brand on it like 32-cent calendar magnets, 33-cent imprinted pens, 47-cent "keep it" clips, 59-cent luggage tags, 68-cent bottle openers, 78-cent beer or pop cooling koosies, or 80-cent imprinted mints. Here you can also find slightly more expensive gifts, t-shirts, table banners and all other advertising specialties. Other small budget marketing resources may include adding a custom imprinted car decal to your vehicle (it doesn’t have to be a full-blown wrap to grab people’s attention) or search engine optimization/website redesign.
For mass giveaways intended to attract new business, you may want to be creative with beer and wine koozies, mugs, magnets, jar openers, letter openers, travel coffee mugs and key carabiners. Statistics show that corporate apparel, tote bags and imprinted pens are the most-ordered promotional gift items. You can procure some of these items for as little as nine cents, so get busy with promotional marketing! You’ll like the Gimmees site because you can easily search for gifts based on industry, price, event and brand.
The best promotions are undoubtedly the well-thought themed promotions that involve a promotional gift, costumed promotional representatives, an eye-catching display, a contest, a sale, a vehicle wrap and press coverage. Multi-city tours or concurrent promotions help gain exposure for your brand in many key markets to give you the optimal result. If one thing is true, then it’s that there is no one formula for success in the marketing world, so diversifying your efforts and hosting several events during the year is the best bet. Over time, you’ll see what works and what flops. Hiring a dedicated team is just as key as selecting that one, special promo gift.
By Business Editor
